PT Matahari Department Store Tbk is Indonesia’s foremost retailer of affordable fashion, accessories, beauty products and homeware. In the past, as a part of their loyalty programme, the stores offered different types of loyalty cards to customers. These were traditional plastic cards with magnetic strips that had to be carried by the customer while making a purchase at the store.
Our team was chosen to design and develop an ALL-IN-ONE Loyalty App that replaced the old-fashioned physical cards.
We designed and developed this loyalty app that helped customers avail the benefits of the store, earn rewards on every purchase as well as redeem points while buying new products.
All of this at just the touch of a button instead of with a physical card. This was integrated with the customers’ existing loyalty points and benefits, thereby ensuring that the move was seamless for both the company and the customer.
– Listing of promos/offers/benefits
The backend Content Management System (CMS) gave the Matahari team the facility to promote offers and benefits through the app instantly. The app showcases the latest offers and benefits on the landing page.
– Listing of Different Merchants category-wise
The app also has a unique feature of listing all the merchants and merchandise under various categories while a quick search enables the customers to browse through the available products easily.
– Fashion News
Matahari can upload fashion news for their customers to read on the app.
– Referral programmes
The app offers options for referral programmes so as to increase their customer base.
– Social media integration
Strong social media integration and latest fashion news ensures an enhanced user experience and retention.
– Matahari Store Locator
The app users can also search for Matahari departmental stores near their current location.
