Innocirc VenturesInnocirc Ventures

Project Description


PT Matahari Department Store Tbk is Indonesia’s foremost retailer of affordable fashion, accessories, beauty products and homeware. In the past, as a part of their loyalty programme, the stores offered different types of loyalty cards to customers. These were traditional plastic cards with magnetic strips that had to be carried by the customer while making a purchase at the store.

Our team was chosen to design and develop an ALL-IN-ONE Loyalty App that replaced the old-fashioned physical cards.

Our Solution

We designed and developed this loyalty app that helped customers avail the benefits of the store, earn rewards on every purchase as well as redeem points while buying new products.

All of this at just the touch of a button instead of with a physical card. This was integrated with the customers’ existing loyalty points and benefits, thereby ensuring that the move was seamless for both the company and the customer.

There have been more than 225,000 downloads of this app in the Google Play Store in less than a year.

What Was Unique

–  Listing of promos/offers/benefits

The backend Content Management System (CMS) gave the Matahari team the facility to promote offers and benefits through the app instantly. The app showcases the latest offers and benefits on the landing page.

–  Listing of Different Merchants category-wise

The app also has a unique feature of listing all the merchants and merchandise under various categories while a quick search enables the customers to browse through the available products easily.

–  Fashion News

Matahari can upload fashion news for their customers to read on the app.

– Referral programmes

The app offers options for referral programmes so as to increase their customer base.

–  Social media integration

Strong social media integration and latest fashion news ensures an enhanced user experience and retention.

–  Matahari Store Locator

The app users can also search for Matahari departmental stores near their current location.

Photo Credits: Freepik, Stocksnap, Unsplash, Graphicburger, Pixabay